The Growth Marketer's Guide to OOH

I'm constantly getting asked how I've been able to drive measurable outcomes using out of home. How to measure it, how to run a test, how much budget do you need to start, is it expensive etc. Now, I've put all that and more into one handy guide!

I’ve spent over $2m on Out of Home campaigns in 7+ cities across North America (check out some examples) and this guide is my playbook on how I use OOH as a performance marketing channel.

This playbook will be most relevant for both B2B and B2C marketing teams who are already spending ~ $100k / month on acquisition and are looking to diversify their channel mix beyond Facebook and Google.

What this guide will cover

🗓️ Media planning: where, when and what to buy for maximum impact

💰 How I’ve saved clients hundreds of thousands of dollars in media spend through negotiation

🎨 How to make creative that converts

📈 How to measure and quantify results

🧪 How to run a proper test

📊 My results:

Healthtech: acquired new high quality leads at a CAC equivalent to Facebook. Tripled OOH investment as a result

Online Pharmacy: acquired new patients at CAC almost equivalent to Facebook within first 6 weeks of campaign

Fintech: 46% increase in submitted applications attributed to OOH campaign.

Online pharmacy: 30% lift in new sign ups directly attributed to OOH campaign. Doubled OOH investment as a result

FAQs

What if I don't like it?

I am confident that you'll find value in the playbook but if for whatever reason you're unhappy with it, I am happy to refund you. Zero questions asked.

PS: If you have a business, remember this can likely be expensed. :)

If you've read this far, thanks! Use promo code OOH to get $25 off